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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Conference and Event Management
$139.99In this course, you will learn all the essentials of event planning, including setting objectives, budgeting, using committees, advertising, choosing a venue, selecting a menu, developing takeaway items, gathering feedback for the plan, hosting the event, and evaluating how it all went. -
Writing a Business Plan
$139.99In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. -
Fundamentals of Writing
$99.00Specific learning objectives include: how to write clearly, concisely, completely, and correctly; how to make sure words agree; how to recognize and use active voice; how to write proper sentences; how to use practical and inclusive language; how to use different punctuation marks; and, how to revise and proofread. -
Workplace Health and Safety: The Supervisor’s Role and Responsibilities
$99.00This course will help you learn about various aspects of a supervisor’s role in organizational health and safety, including: the employer’s responsibility to display due diligence; the three rights of workers; the responsibilities and roles of supervisors and workers; the role of the health and safety committee; the responsibilities of supervisors and workers in hazard identification, assessment and control, safety and health inspections, and accident reporting and investigation; the necessary health and safety training for employees; the importance of communicating health and safety information; and how to create an employee orientation checklist. -
Microsoft 365 Word: Online: Working with Images
$99.00In this course you will learn how to: Insert images. Resize images. and Adjust image appearance. -
Microsoft 365 Outlook: Online: Organizing Email
$99.00In this course you will learn how to: manage folders, use categories, use viewing tools, and clean up messages. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well.
