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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Trade Shows: Getting the Most Out of Your Trade Show Experience
$99.00You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities. -
Working with the Media: Creating a Positive Working Relationship
$99.00You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one. -
Problem Solving and Decision Making
$99.00In this course, you will learn a three-phase problem solving process that you can apply to any situation. You will also learn techniques for creative thinking, how to make good group decisions, and ways to follow up on and evaluate decisions. -
Beyond Workplace Politics: Using Social and Emotional Competencies
$99.00Upon completing this course you will have developed the skills that will allow you to cope with workplace politics which crop up in every workplace where there is more than one person. You will learn exactly what workplace politics are and then delve into learning lessons from social and emotional intelligence. The course takes you along through a look at self-awareness, self-management and into social awareness. Your learning journey continues with consideration of good relationship skills, responsible decision making and wraps up with a chance for you to create your own workplace philosophy.
