This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan.

After completion of this course, you should understand the definition of collaboration, what it takes to work collaboratively with your colleagues and the advantages of collaboration. Obstacles to collaboration will be explored, and how to develop strategies to improve a collaborative work environment. As well, you will know the six steps to make collaboration work, and the difference between collaboration, cooperation and teamwork.