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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Giving Effective Feedback
$99.00In this course, you will learn about the essential elements of feedback, important communication techniques, and a framework for informal and formal feedback. You’ll also learn some tips for receiving feedback. -
Marketing and Sales
$99.00In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line. -
An Environmental Audit Primer
$99.00This course will give you the tools to conduct an internal environmental audit at your workplace. You will learn of the different types of audits and about auditors and the basic steps of an audit. This course will also teach you the essential aspects of an audit checklist and how to develop a checklist based on Environmental Management System procedures. You will also explore noncompliances, corrective actions and an audit closing meeting. -
Budgets and Managing Money
$99.00To start this course, you will review the fundamentals of finance (including basic terms, generally accepted accounting principles, and financial roles in an organization). Then, you will learn about different types of budgets and a six-step budgeting process. You will also learn how to monitor budgets, perform basic ratio analysis, and compare investment opportunities. -
Personal Brand: Maximizing Personal Impact
$99.00In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public. -
Creating Winning Proposals
$99.00In this course, you will learn how to locate potential funders and how to match funders’ interests with organizational needs. Along the way you will also learn the basic elements of proposal writing for not-for-profit organizations and learn to understand the process for successful proposal writing and how to build effective relationships with funders.
