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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Intrapreneurship
$99.00In this course, you’ll learn what intrapreneurship is all about. You will learn about the history and culture of intrapreneurship and assess your own intrapreneurial qualities. You’ll also explore different ways that you can contribute to the intrapreneurial process. As well, you’ll learn how to develop, screen, sell, and implement your ideas. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Creating Winning Proposals
$99.00In this course, you will learn how to locate potential funders and how to match funders’ interests with organizational needs. Along the way you will also learn the basic elements of proposal writing for not-for-profit organizations and learn to understand the process for successful proposal writing and how to build effective relationships with funders. -
Microsoft Sway: Working with a Sway Project
$99.00In this course you will learn how to edit Sway projects, share a Sway project, and set Sway project options. -
Microsoft 365 Excel: Part 1: Customizing the Excel Environment
$99.00Customize general, language, formula, proofing, and saving options Use Excel’s version control features Customize the ribbon and the Quick Access toolbar Customize the functionality of Excel by enabling add-ins Customize advanced and Trust Center options
