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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Measuring Training Results
$99.00In this course, you will learn how to measure training results using Donald Kirkpatrick’s four-level evaluation model. You will also learn about essential tools and techniques, including cost-benefit analysis and return on investment. -
Human Resources Training: HR for the Non-HR Manager
$99.00This course will introduce you to basic human resource functions, including hiring, orientation, training, performance management, diversity, privacy, and disciplinary issues. -
Project Management: All You Need to Know
$99.00Upon completion of this course you will have developed valuable new skills that will allow you to competently manage a project. You will come away from this course knowing about project management basics and how to being project planning. You will learn about the project life cycle and project planning documents. You’ll learn about communications and how to deal changes and project tracking and also how to conduct status meetings. The course wraps up with a look at closing your project. -
Problem Solving and Decision Making
$99.00In this course, you will learn a three-phase problem solving process that you can apply to any situation. You will also learn techniques for creative thinking, how to make good group decisions, and ways to follow up on and evaluate decisions. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Building Relationships for Success in Sales
$99.00This course will teach you how to leverage customer-focused selling, identify what influences relationships, expand your communication skills, manage your body language, develop a professional handshake, and grow your network. -
Branding: Creating and Managing Your Corporate Brand
$139.99This course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
