At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar.

After you complete this course, you will be able to: Define and deal with bullying, abuse, harassment and discrimination, Identify and address unconscious bias, Identify power dynamics in the workplace, Be empowered as a bystander to take effective action, Understand and manage common emotions in the workplace, Understand mental health outcomes of prolonged or unaddressed disrespectful behavior, and Foster respect in your workplace.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.