This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this lesson you will learn how to: Apply animations and transitions, Customize design options, Work with comments, and Co-author a presentation.

Customize general, language, formula, proofing, and saving options Use Excel’s version control features Customize the ribbon and the Quick Access toolbar Customize the functionality of Excel by enabling add-ins Customize advanced and Trust Center options

You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.