This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course will help you learn about various aspects of a supervisor’s role in organizational health and safety, including: the employer’s responsibility to display due diligence; the three rights of workers; the responsibilities and roles of supervisors and workers; the role of the health and safety committee; the responsibilities of supervisors and workers in hazard identification, assessment and control, safety and health inspections, and accident reporting and investigation; the necessary health and safety training for employees; the importance of communicating health and safety information; and how to create an employee orientation checklist.

Over the duration of this course, you will learn the whys and whats of a workplace code of conduct. You learn why they are needed, who they apply to, how to develop and implement one, and how to train employees on it.