This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company.

In this course you will learn how to add images in HTML, add links in HTML, and add tables in HTML.

This course demonstrates how various factors work together to ensure a company flourishes. Students will be guided through positioning and pricing, marketing, selling, negotiating, responding to RFQs, project management, team building, productivity, and strategic planning. Other courses that may be of interest to the student are Building Your Self Esteem and Assertiveness Skills, Business Leadership, Business Ethics in the Office, Creating a Positive Work Environment, and Getting Stuff Done - Personal Development Boot Camp.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.