This course is going to teach you to understand what webinars are and why they are important. You will also learn best practices for implementation and development of webinars. You are going to learn the appropriate structure and platform for your webinar and also how to outline a webinar.

At the end of this course you will understand a brief history and evolution of women and leadership. You will recognize leadership barriers, how to handle them, and use them to create benefits. You will know about social and emotional intelligence, and self-awareness. You will be able to develop a basic vision and brand for your leadership and understand essential leadership skills. You will also examine decision making and create a workplace philosophy statement and action plan.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.

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