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Creating a Google AdWords Campaign
$139.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Balanced Scorecard Basics
$139.99You will begin this course by learning what the balanced scorecard is and what types of organizations it is most useful for. Then, you will review some sample scorecards, strategy maps, and tactical action plans. You will also learn how to develop your organization’s mission, vision, and values (which form the basis for the balanced scorecard); a project vision statement; plans to implement the scorecard; and balanced scorecard teams. -
Customer Service Training: Managing Customer Service
$139.99In this course, you will learn about the six critical elements of customer service. You will also learn about Paul Hersey and Ken Blanchard’s Situational Leadership II® model, servant leadership, and the five practices in James Kouzes and Barry Posner's “The Leadership Challenge.” -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Cybersecurity 1: Fundamentals for Employees
$99.00Starting with an understanding of the history and the current state of cyberattacks in terms of quantity and cost to business this course has the participant explore the various forms of cybercrime so they know how to recognize and defend against them at a company and an individual level. Further it explores the role of information obtained on social media platforms in these attacks and allows so the participant to understand what they should and should not be putting on these platforms. This ends with participants creating their own Personal Cybersecurity Plan. -
Tough Topics: Talking to Employees about Personal Hygiene
$99.00This course has two major themes. First, we’ll give you a customizable framework for having tough conversations. Then, we’ll look at some common tough conversations that come up, including body odor, flatulence, poor clothing and hair decisions, and bad breath. -
Growth Hacking
$99.00In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan. -
Problem Solving and Decision Making
$99.00In this course, you will learn a three-phase problem solving process that you can apply to any situation. You will also learn techniques for creative thinking, how to make good group decisions, and ways to follow up on and evaluate decisions. -
Generation Gap: Closing the Gap in the Workplace
$139.99During this course, you will consider whether defining the actual limits of each generation is most important, or whether the merits of people within the context of employment is the bigger issue. You will learn about the various types of generations and how human resource practices can bridge the gap.
