You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

Over the duration of this course, you will learn the whys and whats of a workplace code of conduct. You learn why they are needed, who they apply to, how to develop and implement one, and how to train employees on it.

At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar.