This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course you will learn how to properly type HTML code, add basic elements, including headings, paragraphs, and breaks, and create a bulleted or numbered list.

Add cover pages and blank pages to a document Insert an index Insert a table of contents Insert ancillary tables, such as tables of figures and authorities Manage document outlines Create master and subdocuments

Over the duration of this course, you will learn the whys and whats of a workplace code of conduct. You learn why they are needed, who they apply to, how to develop and implement one, and how to train employees on it.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.