You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.

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At the end of this workshop, you will: understand the importance of diversity, equity, and inclusion for workspaces; be able to describe and analyze key issues of diversity, equity and inclusion in one’s work environments and community; grasp the power of diversity as a tool for creativity, and productive collaboration in the workspace; have the opportunity to share elements of one’s culture with others; and learn that norms and practices one thinks are universal may be culturally dependent.