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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Identifying and Combatting Fake News
$99.00After you complete this course you will be able to: define ‘fake news’, recognize the difference between ‘fake news’ and objective reporting, understand the impacts of ‘fake news’ on your organization, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within ‘fake news’ , and create your own ‘fake news’ action plan. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
English as a Second Language: A Workplace Communications Primer
$99.00This is an opportunity to review and enhance your proficiency in listening, speaking, reading and writing. You will find that being aware of cultural and workplace influences will help keep them from creating barriers to communication. Practical information on selecting the right words, and combining them effectively to get your message across, will improve your verbal and written communication. Specific advice on email, videoconferencing, proposals, and selling your ideas will further improve your communication skills. -
Social Selling for Small Businesses
$99.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results. -
Purchasing and Procurement Basics
$99.00In this course, you will learn the basics of purchasing and procurement. You’ll receive an introduction to the supply chain, the purchasing cycle, and basic purchasing tools. You’ll also learn about the competitive bidding process, how to manage supplier performance, risk management techniques, and ways to build relationships. -
Workplace Ergonomics: Injury Prevention Through Ergonomics
$139.99In this course, you will learn how to identify, assess, and resolve ergonomic issues. You will also learn about basic ergonomic principles for sitting, standing, lifting, transporting items, and using tools. Ergonomic environments and workstations will also be covered. -
Microsoft 365 Word: Online: Getting Started
$99.00In this course you will learn how to: Get started with Word Online, Manage documents, Work with text, Find and replace text, Change view options, and Get help in Word Online.
