This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this one-day course, you will learn: about internal communication methods, about privacy training, and promoting a good privacy culture,about the elements of a good customer privacy policy, how to write and design a cookie banner disclaimer for your website, and how to design a privacy-compliant web form.