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Marketing and Sales
$99.00In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line. -
Critical Thinking
$99.00In this course, you’ll learn what critical thinking is all about, what characteristics a critical thinker has, and what skills you may want to work on. Then, you’ll work your way through a seven-step critical thinking model. Supporting skills, such as asking good questions, applying common sense, and thinking creatively, are also covered. -
Conducting Effective Performance Reviews
$99.00This in-depth course will cover the entire performance management process, various types of performance reviews, goal setting, feedback strategies, coaching tips, techniques for handling performance problems, and ways to maintain performance. -
Encouraging Sustainability and Social Responsibility in Business
$99.00This course will introduce you to the basics of sustainability and corporate social responsibility using ISO 26000 guidelines as a framework. These principles include organizational governance and ethics, operating practices, human rights and labor practices, environmental awareness and sustainability, consumer issues, and community involvement. -
Measuring Training Results
$99.00In this course, you will learn how to measure training results using Donald Kirkpatrick’s four-level evaluation model. You will also learn about essential tools and techniques, including cost-benefit analysis and return on investment. -
Building a Brand on Social Media
$99.00In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan. -
Research Skills
$139.99In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
