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This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course will ensure that you have the skills to compare and contrast the teaching of children (pedagogy) and adult learning (andragogy), to apply best practices in adult education within your own classroom, to explain the importance of reflection in adult learning, to develop and use self-reflection and group reflection within classroom activities to enhance learning, to explain the importance of experiential, self-directed, project based, and action learning in adult education and to develop and use experiential learning, self-directed, project-based, and action learning classroom activities to enhance learning.