This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course is designed to get you started using design thinking to solve problems more creatively. You will better understand problems from the customer's perspective as you apply different brainstorming techniques to identify innovative ideas. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

Use text functions Use logical functions Use lookup functions Use date functions Use financial functions

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