In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.

In this course you will learn about the appreciative inquiry process. To begin, you’ll explore its fundamental principles and the 4-D model. You’ll also get a hands-on look at the appreciative inquiry interview guide and start considering how this powerful tool could make a difference in your organization.