This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course you will learn how to get started with Skype for Business 2016, communicate with contacts, and update your status information.

Define the basic page layout for a workbook Refine the page layout and apply print options