This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course, you are going to learn about the importance and elements of safe inclusive workspaces for transgendered persons – those identifying as one gender but born into the body of the opposing gender. You will consider terminology, elements, policies, and resources to build and sustain a safe, inclusive environment for transgendered employees and increase the comfort level and productivity off all in your organization.

This course will ensure that training personnel have the skills to develop eLearning courses. It starts by outlining the common elements of common instructional design models and summarizing the common elements of eLearning development. Then each element is explored and practiced to gain practical skills in eLearning development. This includes creating an organizational needs assessment; writing measurable learning objectives; determining assessment types; creating a rubric for an eLearning assignments; using Universal Design for Learning, supporting LGBTQ2+ learners, accessibility standards, and media standards; establishing eLearning activities; creating a storyboard; choosing an eLearning authoring tool and LMS; and evaluating at each level of Kirkpatrick’s Levels of Evaluation, including determining return on expectation for impact evaluation.