This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course, you are going to learn about cannabis, its effects on the individual, and the potential impact in the workplace. You will consider medical cannabis, the rights and obligations of employees and employers, and the intervention process as you deal proactively by having a comprehensive drug and alcohol policy.

Create charts Modify and format existing charts Create a trendline Create advanced charts

At the end of this workshop, you will: understand the importance of diversity, equity, and inclusion for workspaces; be able to describe and analyze key issues of diversity, equity and inclusion in one’s work environments and community; grasp the power of diversity as a tool for creativity, and productive collaboration in the workspace; have the opportunity to share elements of one’s culture with others; and learn that norms and practices one thinks are universal may be culturally dependent.