Starting with an understanding of the history and the current state of cyberattacks in terms of quantity and cost to business this course has the participant explore the various forms of cybercrime so they know how to recognize and defend against them at a company and an individual level. Further it explores the role of information obtained on social media platforms in these attacks and allows so the participant to understand what they should and should not be putting on these platforms. This ends with participants creating their own Personal Cybersecurity Plan.

At the end of this course, you will know about popular free online tools for small business owners, understand basic functions of Google Docs, Canva, Trello, Survey Monkey, and MailChimp, be able to select tools that meet or match your business needs, and know how to use these tools in your business.

In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan.