This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Add cover pages and blank pages to a document Insert an index Insert a table of contents Insert ancillary tables, such as tables of figures and authorities Manage document outlines Create master and subdocuments