Use text functions Use logical functions Use lookup functions Use date functions Use financial functions

Define the basic page layout for a workbook Refine the page layout and apply print options

Add captions to objects Insert cross-references Add bookmarks and hyperlinks Insert footnotes and endnotes Add citations Insert a bibliography

Create forms Manipulate forms Convert form data

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Arrange windows Link to data in multiple workbooks Consolidate data