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Creating a Google AdWords Campaign
$139.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Environmental Sustainability: A Practical Approach to Greening Your Organization
$99.00Here you will learn how to draft an Environmental Management System that can be applied to your organization. Along the way you will understand the term ‘greenwashing’ and how to avoid it. You will know the six key performance indicator areas as defined by the Eco-Management and Audit Scheme and will be able to determine Environmental Impacts and Aspects within an organization then how to set objectives and targets for significant impacts. -
Business Ethics for the Office
$139.99In this course, you will learn what the terms ethics, morals, and values mean. Then, you will learn about several different ethical frameworks, including Kohlberg’s six stages, philosophical approaches, personal values, and codes of ethics. You will also learn how to avoid ethical dilemmas, make ethical decisions, handle common ethical dilemmas, and recover from mistakes.
