This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course you will learn how to edit Sway projects, share a Sway project, and set Sway project options.

In this course you will learn how to: Get started with PowerPoint Online, Create, edit, and view presentations, and Get help in PowerPoint Online.

After completing this course, participants will know the characteristics of bad bosses and good leaders, understand how those who hold management positions can develop into good leaders, know the elements of leading by example, understand the importance of good communication and effective feedback, and know how to use emotional intelligence.

In this course you will learn how to: Apply character formatting, Create lists, Control paragraph layout, and Apply styles to text.