This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

At the end of this workshop, you will be able to know and use essentials of a good presentation, choose platforms that enhance your message and reach, set goals and timelines for your presentation, create engaging narrative from outline through final draft, edit and polish your presentation, offer and receive peer review and, develop best practices for future presentations.