In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

In this course, you will learn how to identify opportunities, create a positive first impression, develop a memorable intro, start conversations, shake hands well, handle business cards, manage sticky situations, follow up with others, and organize your network. You’ll also learn how to network in online spaces, such as LinkedIn, Twitter, and Facebook.