This is an opportunity to review and enhance your proficiency in listening, speaking, reading and writing. You will find that being aware of cultural and workplace influences will help keep them from creating barriers to communication. Practical information on selecting the right words, and combining them effectively to get your message across, will improve your verbal and written communication. Specific advice on email, videoconferencing, proposals, and selling your ideas will further improve your communication skills.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course, you will gain an understanding of what being progressive means, and then take time to truly examine this concept through activities and discussion. You will look at the process involved in going from the status quo to being progressive, along with how to develop or enhance a progressive mindset and innovative ideas. The last part of the course involves understanding the importance of a succession plan to a progressive organization.