This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course you will learn how to: use comments, manage worksheets, and change view options.

Manage workbook properties Record, create and edit a macro Create and use a template Use data validation in a workbook

Over the duration of this course, you will learn the whys and whats of a workplace code of conduct. You learn why they are needed, who they apply to, how to develop and implement one, and how to train employees on it.

This is an opportunity to review and enhance your proficiency in listening, speaking, reading and writing. You will find that being aware of cultural and workplace influences will help keep them from creating barriers to communication. Practical information on selecting the right words, and combining them effectively to get your message across, will improve your verbal and written communication. Specific advice on email, videoconferencing, proposals, and selling your ideas will further improve your communication skills.