This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

At the end of this workshop, you will be able to: Understand why integrity makes a powerful, lasting impact, Recognize and use the four ‘I’s of transformational leadership, Practice better self-leadership, Measure and develop your authenticity and transformational leadership, Develop charismatic behaviors and improve your skills of persuasion, and Learn how to transform others.

Teamwork is essential in any organization, and strongly influences whether a venture succeeds or fails. Participants will learn what characteristics are common to team players, how to demonstrate to others that you are a good team player, types of teams and which ones are vital to every workplace, reasons teams fail, and strategies to ensure success. Other courses that may be of interest are Creating a Positive Work Environment, Making Your Business Better, Problem Solving and Decision Making, Team Building- Developing High Performance Teams, and Communication Strategies.