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Basic Internet Marketing
$139.99In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Change Management: Change and How to Deal With It
$139.99Some people enjoy the opportunities and excitement that change brings. Others, however, have a harder time adapting. To complicate matters, our feelings often depend on the situation. This course will teach you how to manage change in a positive way. -
Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Customer Service Training: Critical Elements of Customer Service
$139.99This course is all about the critical elements of customer service: a customer service focus that is defined within, and given life by, your organization. In order to be successful, this focus must be reinforced every day, measured, and improved upon. -
Intrapreneurship
$99.00In this course, you’ll learn what intrapreneurship is all about. You will learn about the history and culture of intrapreneurship and assess your own intrapreneurial qualities. You’ll also explore different ways that you can contribute to the intrapreneurial process. As well, you’ll learn how to develop, screen, sell, and implement your ideas. -
Microsoft 365 Outlook: Online: Using the Calendar Workspace
$99.00In this course you will learn how to: get started with the Calendar workspace, work with events, use the Event window, and use shared calendars. -
Workplace Harassment: What It Is and What to Do About It
$99.00In this course, you will learn about different types of harassment. You will also learn prevention strategies (such as harassment policies and handling issues promptly), what to do if you are harassed, what to do if you are accused of harassment, and how to handle harassment as a manager. Then, you will learn a basic complaint resolution process (including how to handle false complaints), when mediation might be an option, and ways to help the workplace return to normal. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Social Selling for Small Businesses
$99.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results.
