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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Crisis Management
$139.99To begin this course, you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises; establish an emergency operations center; create a continuity plan; and recover from a crisis. -
Prospecting for Leads Like a Pro
$139.99This course will teach you how to identify your target market, use a prospect dashboard, and set goals. You will also learn how to find prospects through networking, trade shows, lost accounts, and cold calls. -
Windows 10: May 2019 Update: Windows Settings and Storage
$99.00In this course you will learn how to use the updated Settings app, and use the updated Storage settings. -
Knowledge Management
$99.00In this course, you will learn what knowledge is, what knowledge management is, how tacit and explicit knowledge are different, and the business benefits that knowledge management can bring. Then, you will learn about the knowledge management mix (which includes people, technology, and process) as well as a four step process for building your knowledge management framework. You will also learn about four knowledge management models: Bukowitz and Williams’ KM Process Framework, Gamble and Blackwell’s knowledge management matrix, Botha’s process model, and Nonaka and Takeuchi’s spiral model. Implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs, are covered as well. -
Creating a Workplace Wellness Program
$139.99To begin this course, you will consider the benefits of workplace wellness programs. Then, you will learn how to create a wellness committee, outline a wellness program, gather support for it, perform appropriate research (including a needs analysis), design an appropriate package, and get buy-in for it. You will also learn how to implement the wellness program, evaluate how it is doing, and present the results in a tangible manner. -
Accounting Skills for New Supervisors
$139.99In course, you will learn the basics of accounting, including financial terms, generally accepted accounting principles, the accounting cycle, key financial reports, financial analysis tools, and budgeting. -
Telemarketing: Using the Telephone as a Sales Tool
$99.00In this course, you will learn how to communicate effectively over the telephone, develop your personal telemarketing script, and close a sale. You’ll also learn how telemarketing can add to your sales strategy.
