This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company.

This course will take you through a Vendor Management process including outlining a Vendor Policy Document, developing Vendor Key Performance Indicators, assessing of potential vendor risk, describing components of a vendor contract, and monitoring the performance and relationship of vendors using questionnaires, form and auditing.