You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.

Starting with an understanding of the history and the current state of cyberattacks in terms of quantity and cost to business this course has the participant explore the various forms of cybercrime so they know how to recognize and defend against them at a company and an individual level. Further it explores the role of information obtained on social media platforms in these attacks and allows so the participant to understand what they should and should not be putting on these platforms. This ends with participants creating their own Personal Cybersecurity Plan.