This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.

Teamwork is essential in any organization, and strongly influences whether a venture succeeds or fails. Participants will learn what characteristics are common to team players, how to demonstrate to others that you are a good team player, types of teams and which ones are vital to every workplace, reasons teams fail, and strategies to ensure success. Other courses that may be of interest are Creating a Positive Work Environment, Making Your Business Better, Problem Solving and Decision Making, Team Building- Developing High Performance Teams, and Communication Strategies.