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Creating a Google AdWords Campaign
$139.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Microsoft 365 Excel: Part 2: Analyzing Data with Logical and Lookup Functions
$99.00Use text functions Use logical functions Use lookup functions Use date functions Use financial functions -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Writing Reports and Proposals
$139.99To begin this course, you will learn about the four stages of report writing: investigating, planning, writing, and revising. You’ll also learn about the ten steps of proposal writing, as well as using headings, adding visual aids, writing persuasively, and sourcing material. -
Business Process Management
$99.00To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered. -
Online Tools for Small Business
$99.00At the end of this course, you will know about popular free online tools for small business owners, understand basic functions of Google Docs, Canva, Trello, Survey Monkey, and MailChimp, be able to select tools that meet or match your business needs, and know how to use these tools in your business. -
Public Speaking: Speaking Under Pressure
$139.99This course will take you through preparing an effective presentation. Topics include planning your speech, identifying your audience, connecting with the listener, developing key themes and sentences, structuring your ideas, and managing nervousness and body language. You’ll focus on short responses and learn ways to expand a basic presentation.
