This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

At the end of this course, you will be able to understand what fostering innovation means , learn what an innovative workplace looks like, determine how you can help create an innovative workplace environment, understand your role in helping to foster innovation, know what happens in the workplace when you help foster innovation, and describe ways that innovation can help your company.