This course is designed to get you started using design thinking to solve problems more creatively. You will better understand problems from the customer's perspective as you apply different brainstorming techniques to identify innovative ideas. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course will take you through a Vendor Management process including outlining a Vendor Policy Document, developing Vendor Key Performance Indicators, assessing of potential vendor risk, describing components of a vendor contract, and monitoring the performance and relationship of vendors using questionnaires, form and auditing.

In this course you will learn how to transform and sanitize data, use the Query Editor, model data, and manage relationships.