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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Personal Brand: Maximizing Personal Impact
$99.00In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public. -
Planning for Workplace Safety
$99.00This course gives you the tools to create a workplace safety plan that covers the all the bases you need to begin to build a safe work environment. You will learn many topics including the basics of a safety policy along with the introduction of a safety plan and how to develop a communications plan. You will learn how to decide upon training solutions for common accidents/incidents and learn of the importance and structure of incident response plans. Also, the course covers 6S inspections, checklists, plus the value of an appendix for the safety plan. -
Trade Shows: Getting the Most Out of Your Trade Show Experience
$99.00You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities. -
Social Selling for Small Businesses
$99.00In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results. -
Business Leadership: Becoming Management Material
$99.00The first part of this course will teach you about Peter Senge’s five learning disciplines: personal mastery, mental models, shared vision, team learning, and systems thinking. You will also learn about Paul Hersey and Ken Blanchard’s Situational Leadership II® model, servant leadership, and the five practices in James Kouzes and Barry Posner's “The Leadership Challenge.” In addition to these leadership models, basic skills (such as building trust, managing change, personal productivity, resolving conflict, solving problems, and leading meetings) will also be covered.
