You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.

This course will take you through a Vendor Management process including outlining a Vendor Policy Document, developing Vendor Key Performance Indicators, assessing of potential vendor risk, describing components of a vendor contract, and monitoring the performance and relationship of vendors using questionnaires, form and auditing.