This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course, you are going to learn about the importance and elements of safe inclusive workspaces for transgendered persons – those identifying as one gender but born into the body of the opposing gender. You will consider terminology, elements, policies, and resources to build and sustain a safe, inclusive environment for transgendered employees and increase the comfort level and productivity off all in your organization.

At the end of this course, you will be able to understand what fostering innovation means , learn what an innovative workplace looks like, determine how you can help create an innovative workplace environment, understand your role in helping to foster innovation, know what happens in the workplace when you help foster innovation, and describe ways that innovation can help your company.