At the end of this workshop, you will be able to: Understand why integrity makes a powerful, lasting impact, Recognize and use the four ‘I’s of transformational leadership, Practice better self-leadership, Measure and develop your authenticity and transformational leadership, Develop charismatic behaviors and improve your skills of persuasion, and Learn how to transform others.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Specific learning objectives include: how to write clearly, concisely, completely, and correctly; how to make sure words agree; how to recognize and use active voice; how to write proper sentences; how to use practical and inclusive language; how to use different punctuation marks; and, how to revise and proofread.