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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Project Management Fundamentals
$99.00In this course, you will learn what a project is and what a project manager does. You will also learn about the life cycle of a project. In particular, you will focus on the conceptual phase of project management, where you identify, prioritize, and scope a project idea. -
Workplace Harassment: What It Is and What to Do About It
$99.00In this course, you will learn about different types of harassment. You will also learn prevention strategies (such as harassment policies and handling issues promptly), what to do if you are harassed, what to do if you are accused of harassment, and how to handle harassment as a manager. Then, you will learn a basic complaint resolution process (including how to handle false complaints), when mediation might be an option, and ways to help the workplace return to normal. -
Growth Hacking
$99.00In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan.