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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Creating a Google AdWords Campaign
$139.99In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Logistics and Supply Chain Management
$99.00In this course you will learn about supply chains and logistics, various integration models, supply chain flows, who is who in a supply chain, as well as drivers and ways to optimize them. You will also gain an insight on other crucial points such as aligning your business and supply chain strategies, how to get the most out of your data, how to troubleshoot any problems that crop up and ways to develop your supply chain. -
Balanced Scorecard Basics
$139.99You will begin this course by learning what the balanced scorecard is and what types of organizations it is most useful for. Then, you will review some sample scorecards, strategy maps, and tactical action plans. You will also learn how to develop your organization’s mission, vision, and values (which form the basis for the balanced scorecard); a project vision statement; plans to implement the scorecard; and balanced scorecard teams. -
Public Speaking: Speaking Under Pressure
$139.99This course will take you through preparing an effective presentation. Topics include planning your speech, identifying your audience, connecting with the listener, developing key themes and sentences, structuring your ideas, and managing nervousness and body language. You’ll focus on short responses and learn ways to expand a basic presentation. -
Marketing with Social Media
$139.99In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
