You are going to learn about people who attend trade shows and how to interact with them. You are also going to learn about the importance of pre-show promotion and then follow up afterwards. These topics will be explored in great depth as they get broken down into areas such as creating good opening lines and good conversations, targeted promotional giveaways, booth behavior, and prospecting activities.

After you complete this course, you will be able to understand what it means to learn and become a life-long learner, know what a mindset for learning looks like and how to adopt one, set realistic goals, understand what your network is and why expanding it is important, know how to ask questions and why that is important, become accountable for your goals and take responsibility, and know how to accelerate your learning.