This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course is going to teach you to understand what webinars are and why they are important. You will also learn best practices for implementation and development of webinars. You are going to learn the appropriate structure and platform for your webinar and also how to outline a webinar.

After you complete this course, you will be able to, define creativity, identify the characteristics of a creative person, develop your creativity, understand the importance of creativity in the workplace, identify the benefits of creativity in the workplace, examine creative corporate cultures, foster creativity in the workplace, and apply brainstorming techniques.